I want to have a bit of a rant today, sorry !
Why do the ‘Gurus’ insist on marketing products which are out of the reach of most Internet Marketers?
There has been a few sales in the last few months and there is one going on right now which in my opinion are not designed to do what they say they will do because only established marketers can afford to buy them and then put them to use.
The one I’m talking about now is Niche Marketing 2.0 from Patric Chan, which is selling at $997, the previous big one was Mass Control from Frank Kern, which was also $997 if I remember correctly and the previous one to that which comes to mind was StomperNet, which I think was also into $1000s or some huge figure every month. Now I’m not saying these programs or systems are not worth the money, I’ve got stuff from Patric Chan and Frank Kern and from Stompernet and it’s all very good. Well written, informative and very easy to follow but . . .
They all go on about how anyone who follows the system is virtually guaranteed to make money online, even if they are a newbie. But how on earth are newbies able to follow them? The price point puts them out of the league completely. Most newbies are working on the internet part-time, whilst trying to hold down a regular job to pay the bills. So 1) they don’t have the cash to spend, 2) they don’t have the time and 3) if they did have the cash and the time, they need a return on their investment fairly quickly. All these expensive programs are doing – is helping to make the big guys bigger.
Luckily I’m now in the fairly enviable position of being able to take some time out from a full-time job to get my online business going but I still don’t want to spend upwards of a $1000 on a product, regardless of how good it is or how much I am potentially going to make by investing my time and money into one of these systems. Since going full-time into online marketing, I’ve learnt to cut back on what I spend and very rarely purchase anything over $100, unless I can see the potential and then I might go up to maybe $200-$300. I have spent more occasionally, where I can see a good return but not very often. On a slightly hypocritical note, I’d love to be in a position to be able to sell these high cost items once my business is up and running, ‘cos that’s where the real money is but I also want to help the little guy. After all I am one of those little guys at the moment!
The other thing with these programs is the number of emails you get promoting them. It’s a constant stream for weeks and weeks, starting with the pre-launch, then the launch, then all the other established marketers trying to ‘out-bonus’ each other for weeks after launch. Is it me or are they the only guys who appear to buy these systems and market them? And I wonder how long it will be until one of them brings out a cheaper version – Someone always does!
I probably don’t need to wish Patric well on his latest product, but I do anyway, I’ll just not be helping him this time unfortunately.
So rant over, all the best until the next time