As I mentioned yesterday, Dr Jeffrey Lant, CEO Worldprofit, has written a follow-up article to yesterday’s article, which you can find here: Articles / Life / We need a little Christmas., about the start of the marketing drive for christmas sales.
I complained about how soon this annoyance, for me at least, had started this year, I saw the first christmas displays around the start of September. Now I think this is way too early and simply adds to the commercialism of christmas.
Dr Lant in his article, argues that christmas has always been about commercialism, after all, the three wise men would have had to go and purchase their gifts of gold, frankincense, and myrrh. That may well be the case but I bet they didn’t go out and buy their gifts 4 months in advance and then store them, hidden away, so the baby Jesus or Mary or Joseph couldn’t find them. No… they purchased them on their way to Bethlehem, probably only a few weeks or even days before they arrived.
And that is my problem with christmas commercialism today. I will go out and purchase my gifts in plenty of time, say from the start of November and I don’t really want to have to search for today’s every day items in the shops because said shops have removed them from prominent display to fill the shelves with christmas ‘stuff’.
Dr Lant makes a number of suggestions towards the end of his article, so if you want to find what he says, you can read the article here: Articles / General Interest / The Christmas Marketing Season of 2011 Commences.
If you agree with me, or alternatively agree with Dr Lant, please leave a comment so I can share them with our other readers. I love christmas and don’t consider myself a Grinch by the way!
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