Offline Business Marketing

Hello again

Wow what a heavy weekend, I was away from early Saturday morning attending a weekend Business Management Course. It was geared towards Business Management for Entrepreneurs and I attended mainly for my offline business, which is similar to the Internet Marketing business, selling Information Products, DVD courses etc., dealing primarily in physical product. Here in the UK we still have a lot of people looking for home based business opportunities, which don’t necessarily involve using the internet, except for maybe online ordering. And I must say that although the product is the same, it is a lot easier the traditional offline way, because it is easier to find hungry customers. I tend to keep my online and offline businesses separate as much of the offline is purely UK based, as it makes it easier to ship etc.

The course was full-on from Saturday at 8:30am until 5:30pm, then straight out for a nice meal, then more work until 11:00pm. Then the same again on Sunday, so we were both, I took my wife along as well, very physically and mentally drained. But it was well worth it, as I’ve picked up quite a bit I can use online as well as offline.

Things like:  How to write classified ads that sell, – How to create urgency in your customers, – When to follow up most effectively, – How to create residual income and – How to improve on the Profit Funnel. I also learnt a great technique for building a funnel of products by starting at the end point with a high-cost backend product and working back to your frontend product to ensure your frontend product does what it is supposed to do and build your list. I’ve always built my front end product first, either free or low-cost, then struggled to find a backend product to fit in with it. Doing it the other way round makes a lot more sense.

The problem now, as ever, is finding the time to put into practice everything I’ve learnt. I had an advantage over many of the delegates in that I already know about internet marketing and many of the techniques used on the internet can be easily transferred to the offline market place, and of course vice versa.

Anyway, I continue to look at Traffic Exchanges and Safelist Advertising. One of the Safelist advertising sites I’m using, I haven’t reviewed yet but I’m finding it to be one of the most useful so far. It’s called My Free Safelist and is a cross between a Traffic Exchange and a good safelist. Basically I receive around 20-30 SOLO ads per day, but when I click through the link in the ad, I earn 333 credits. Not a mistake, 333 credits! This is brilliant because for every 30,000 credits I can place a Free SOLO ad. So it only takes around 3 days to accumulate enough to send an ad. They also tell you in each SOLO ad you receive how many credits you have, which makes it better for knowing your credit status. I’ll write up a proper review in the next few days and add some more for others as well.

So I better go and use some of those credits I’ve earned and write some SOLO ads

Until the next time


Published by Graham

My name is Graham Lee and I am the owner of 'Thoughts On Internet Marketing', as well as other websites Marketing Information Products, Ebooks and Software for Internet Marketing and Affiliate Marketing. I've been involved in Internet Marketing for about 5 Years on a part-time basis, whilst holding down a full-time job. I now work more online but also have a number of offline businesses in Photography and Woodworking.

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