Google and Privacy Policy

I decided to post twice today as this post and the previous one were going to be a little wordy for a single post.

The subject for this posting is, Google and it’s new Privacy Policy requirements.

Whilst updating the two niche websites I mentioned in my previous post, I needed to log into my Google Adsense account and update some adsense code. On doing so I was greeted by New Terms and Conditions from Google to which I had to agree, to be able to continue using Adsense. No problem, I read them and duly agreed, continued with what I needed to do and finished setting up adsense on my websites. It was only when I received an email from another online marketer that I realised I need to do something else on my websites to be in compliance with the new Google Terms and Conditions. Nothing formally from Google, like an email, which would have been useful.

Basically, Google have once again made changes to their policy for anyone wanting to utilise Google Adsense (Updated Google Terms Announcement and New Terms & Conditions) on their websites and once again, as usual, they have done so in such a vague manner that many people are completely lost as to what is actually required. I sometimes think Google have been sent simply to cause confusion on the internet, at times it makes you wonder if they really want people to use their services!!

The particular section containing the specific requirements has a couple of sentences at the end as quoted below:

“You must have and abide by an appropriate privacy policy that clearly discloses that third parties may be placing and reading cookies on your users’ browser, or using web beacons to collect information, in the course of ads being served on your website. Your privacy policy should also include information about user options for cookie management.”

Now I don’t know about you but that says nothing to me about showing a Privacy Statement on my websites, all it just says is that I should have and abide by one. The announcement indicates better what is required but I personally did not see that until I searched for more information, also I’m not a lawyer and would not know what to put into one anyway.

My gripe is that Google have said that it a requirement to include a Privacy Policy Statement on any webpage displaying Google Adsense but have not provided any clear guidance on what that statement should include, what it should look like or when it should be implemented on your existing websites. An example would be very useful and has been requested by numerous people on Google Help, but as yet nothing forthcoming from Google.

Thanks Google – for making my online marketing more difficult and time consuming. I’ve spent all morning trying to find something useful about this change.

Anyway the most useful thing I’ve found is from a guy called Eric Giguere, who has developed a WordPress plugin which creates a Privacy Policy page on your blog. Thanks Eric. You can download the plugin and find more Adsense information on his blog at

I’ve installed it on this blog and ran it to produce a Privacy Policy page (even though I’m not using Adsense on this blog . . . Yet!) You will notice a new link at the top of the page and I would encourage anyone visiting this blog to please read the Privacy Policy statement, Thanks.

I’ll be including a similar statement on all my websites in due course, although as Eric mentions in his blog, Google require this to be completed by May, so it looks like I’ll not be earning anything yet as I’ll be spending time updating all my websites !

I’ve also searched the Build A Niche Store Forum and found a more comprehensive Terms & Privacy Policy which I’ve placed on my main website at Respond2Net and amended it to cover all my websites. It can be found at Respond2Net Privacy Policy, please feel free to copy and use as required.

Until the next time


Published by Graham

My name is Graham Lee and I am the owner of 'Thoughts On Internet Marketing', as well as other websites Marketing Information Products, Ebooks and Software for Internet Marketing and Affiliate Marketing. I've been involved in Internet Marketing for about 5 Years on a part-time basis, whilst holding down a full-time job. I now work more online but also have a number of offline businesses in Photography and Woodworking.

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