By Graham Lee
The most well known key to generating wealth on the internet is Traffic.
Everybody knows it; every site wants it and every site needs it. When you put up a website the whole point of that website is for it to be visited and viewed. Many elaborate designs, money and countless hours of developing a website are utilized to make them beautiful and attractive. Without traffic, all this time, money and effort is wasted.
What the traffic brings is potential customers which basically means sales, which in turn means profit. Many large websites have collapsed in the past, but many smaller ones have generated good income by concentrating on a certain niche and sometimes a sub-niche.
This is a reason why websites target certain groups of people and drive them to their site to showcase their products and services. Precision marketing is essential if you want to count on all the traffic to your site as potential customers.
Using Money to Make Money
It is a common business notion that if you want to make money, you have to spend money. Whilst there are certain programs on the internet that propose that you can make money by spending nothing and doing nothing, this is generally not true and many of these so called free programs are scams, that will run for a short time and then fail. Most online ventures worth investing in will require either money or effort and in most cases both.
One good way of spending money for business gain and increased profits is through advertising.
Advertising brings the people to your website because through advertising, they know that there is such a company or product in existence. On the internet, many people are searching for a specific product or service, and you want your website to be the one they visit and hopefully buy from.
With the right type of advertising, you can see an increase in traffic growth to your website. With a high volume of traffic, even if only a small portion or percentage turn out to be buying customers, you will still see a good average of profit generating income.
Although there are many ways to gain free search engine traffic, there is probably no better paid advertising scheme, that would be worth every cent you spend, than Google’s Adwords.
By using Google’s Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. Each time a person does a search in Google, the keyword or keywords used generate ads on the Google search results page, either at the top of the page or to the right. These ads are generated by the keywords that you and other website owners have assigned to their ads.
This method of advertising, laser targets the traffic a website owner wants for their website. This also ensures that your website is readily visible on the first page of the search results. Paying Google for this ad scheme ensures that your target group of visitors sees your ads. You drive your laser targeted traffic to your website which provides for their needs and wants. You can also be sure that you can meet their demands and needs.
Not only does your ad display on the search results page of Google, there are also content networks, non-search engine sites that feature Google Adwords, which will also carry your ads. The ads displayed on these websites are subjected to the niche the site features. Your chosen keywords will determine which content network will feature your ad.
The frequency, or how often your ads are shown will be determined by the budget you have set for your Adwords ads.
Why Laser Targeting your Traffic is Good
To get a more accurate estimate of the traffic to buying customer ratio, it is good to laser target your traffic.
Knowing that within the traffic your website receives are potential customers, who are interested in your products and services, means that you will get more accurate statistics. This will show you how effective your utilization of Google Adwords is.
For example, if you have set a specific keyword for an ad and are getting a good number of visitors from it but not getting any sales, you will know that you are getting the wrong type of visitors to your website. On the other hand you may be receiving low visitor numbers but who all buy your product, in this instance it may be worthwhile increasing your advertising budget for that specific keyword to see if your traffic, visitors and sales increase or improve.
Driving laser targeted traffic to your website by using keywords or keyword phrases for your Goggle Adwords that pertain to your company and to your products is the main element you need to focus on. There are many online internet tools that can help you in choosing keywords and keyword phrases that are currently in demand that could help drive laser targeted traffic to your site.
One thing you must do when choosing which keywords or keyword phrases to use for your Adwords ad is to thoroughly test your ads. Make sure that you can track each keyword to establish where the visitors and sales come from. Over time you will learn which keywords to spend the most money on to generate the most visitors and sales.
Once you have decided upon your best keywords to use with your Google Adwords ad, you are ensured that every click to your ad is a potential customer that is precisely looking or is interested in what you have to offer. You need to make sure that your Google Adwords ad has the right keywords so that you can drive as much laser targeted traffic to your website.
Using Google Adwords to help boost the laser targeted traffic to your website will prove to be very beneficial if you take the right steps to getting it right, like so many other companies are already doing. When you get it right, the benefits are high enough to make the cost relatively justifiable.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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