Creative and Profitable Ways to Use Autoreponders. Are You Using Yours Effectively? If you’re not, You’re losing Profits!

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By Graham Lee

Imagine this scenario: An interested visitor who has been strolling around your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust – unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkably, versatile programs that do so much more than just automatically answer your email. They are a very cost effective way to automate your business and provide that all important contact with your prospects and customers. People expect an answer to the email they have sent you and if you are not getting back to a customer with a problem or inquiry quickly they will just as quickly pronounce your service and company as poor or go somewhere else.

Setting up multiple email addresses in multiple campaigns, allows you to route certain tasks, which don’t require your direct attention, to an automatic reply, whilst also getting the prospects contact details on record for future relationship building and marketing. This allows you to concentrate on customer service inquiries, that do need your personal attention immediately.

Other Uses for Your Autoresponder

There are many creative and productive uses for your autoresponder, which will help to transform the casual visitor into a profitable customer.

1. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

2. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers. You could tell them that by adding them to this mailing list you will be able to inform them updates to their product if the product is a book or software, for example.

3. Create mailing lists. Inform subscribers of new products or services you’re offering. Inform subscribers to your articles when you’ve written new ones that they may want to publish in their own newsletter or website.

4. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to follow-up to try and close the sale.

5. Write reviews. Cover books, software, music, e-books, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliate’s page in your autoresponder. If you sell other vendors goods, write reviews about these and put them in your autoresponder.

6. Publish a newsletter. Most autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

7. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

8. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. You will gather a list of visitors who may be interested in becoming your affiliates by telling them that they may have free access to your affiliate page by simply requesting your autoresponder.

9. Distribute articles. Writing and distributing targeted articles about your product is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. Make sure your articles contain valuable information, and a resource box. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Let’s say you’ve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. You could request that anyone receiving your autoresponder articles, send in comments with their own thoughts that you could publish in a later edition of your newsletter. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

11. Distribute an email training course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase. Include a link to a specific product mentioned in the lesson, which the prospect will need to complete the course.

11. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

12. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

13. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitors’ email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be set-up to send them a confirmation of their entry.

14. Distribute advertising. Let’s say you sell advertising on your website or in your newsletter or e-zine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospects’ email addresses. Then have your autoresponder follow-up. It can also send notification of any special deals you are currently offering.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Final Words

Now that you can see all the creative and productive uses for your autoresponder, are you using yours to it’s full advantage? There are certain to be more uses than we have listed here, so see if you can come up with new and exciting ways to use yours. When you think of them, why not add them to your autoresponder newsletter and spread the word.

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About the Author

Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.

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