By Graham Lee
If you own a website selling products online, you know only too well that you need customers to purchase your products, if you want to make your website profitable. To this end you must always be striving to generate as many visitors as possible to your website, and you preferably want to do this for free, or at least as cheaply as you can.
There are many ways to drive traffic to your website. Some, such as pay-per-click, can end up being very expensive, whilst others, such as safelists and traffic exchanges, can be relatively cheap or even free.
But did you know that one of the best sources of traffic and an excellent way of promoting your website and product, can be achieved for free. As an additional bonus, this ‘free’ method can boost your sales, doubling and even tripling your income.
And what is this ‘free’ source of traffic?
How does this work?
By writing articles related to your website or product and submitting them to ‘free content’ submission or article directory sites.
It’s easy to do, takes very little time and can increase your website traffic, sales and of course, your income substantially, if it’s done correctly.
How can article writing boost traffic and income?
You have to do this correctly if it is going to work in the way it should and of course the way you expect. Simply writing articles and submitting them to the content sites is not enough, there are two crucial aspects you must include in your articles to generate that all important traffic.
The first aspect is the subject or content. Your content must be relevant to your website or the product it is promoting. For example, if your product is an ebook about how to list building, then your articles should be on related subjects, like autoresponders or optin methods. This way your articles can be packed with relevant keywords that people are going to search ofr if they are looking for information about how to build a list.
The second aspect to include in your articles when submitting them to free content sites is a link back to your own website. This link is included in the resource box at the end of your article, which contains details about you as the author.
Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit.
Submitting your articles to the free content sites will also make your articles available to other webmasters who may wish to publish your article on their site. If they do, your article will still include a link back to your site and anyone who reads the article on any other site can still click on the link to visit your site.
An important difference with this method of generating traffic over others, is that once you have submitted your article to content sites, it is there, possibly forever, so your article could be generating traffic over and over again for a long time to come, and yet you’ve only done the work to write the article and submit it once.
Multiply your exposure
This method of generating traffic also has a further advantage, to generate even more traffic. By writing and submitting more articles, you can capitalise on the exposure your articles get. As the list of your published articles grows larger, and more and more of them are appearing on different websites, the total number of links back to your website increases.
The higher the number of links you can generate back to your website is a factor in how your website gets ranked by the major search engines. This is because the major search engines place a lot of significance on incoming links to determine the importance of that website.
The more incoming links the website has, the more importance search engines attach to it. This will then increase your website’s placement in the search results.
If your website is promoting a product or service, the links that your articles have achieved will mean more potential customers for you. Even if visitors only browse through, you never know if they might be in need of what you are offering in the future.
There are also those who may already have a specific need in mind but cannot decide between the many choices of product available online. They may stumble upon one of your articles on someone else’s website, become interested by the contents you wrote, click on the link and go to your site and become enticed by your promotions.
Search engines also help you out with this method of generating traffic, because they do not just index websites, they also index published articles.
They index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results may include not only your website, but may also include the articles that you have written.
This also works regardless of where your article is published. So if another webmaster has a website offering the same or similar products to your own and has used your article in his content, your article may also show up in the search results, for the search terms he has used.
And to think, all this exposure has been accomplished with little or no effort on your part to bring them to your site. It’s all be accomplished by your published articles and the search engines.
It is no wonder that so many webmasters are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.
Getting your website known is easier if you have relevant articles increasing your links and traffic and making it more accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.
If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content sites. In a very short time, your article is then distributed to more sites than you can think of, or could hope to visit and submit to yourself. Even before you know what is happening, you are getting more visitors than you previously had.
If you think you are wasting your time writing these articles, fast forward and think about the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your website and your products or services.
Try writing some articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your earnings.
Nothing like getting benefits for something you can do for free.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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