By Graham Lee
There are lots of websites that are struggling to earn money every day. But then there are some clever marketers who are enjoying hundreds of dollars a day by placing Adsense ads on their websites. What makes these marketers different from the struggling marketers is that they think outside the box. They are not just trying to sell a product or promote an affiliate link; they have loaded their websites with multiple streams of income, one of which is Adsense.
The ones who have been successful with Adsense have some useful tips to help those who would want to venture into this field. Some of these tips have boosted quite a lot of earnings in the past and are continuously doing so.
Although Google is always updating how Adsense works to generate a greater return for advertisers, there are some methods you can employ which will help to increase the earnings you see you’re your website.
Here are just 5 proven ways on how best to improve your Adsense earnings.
1. Concentrate on one format of Adsense ad.
The one format that worked well for the majority of marketers and is proven to increase earnings is the Large Rectangle (336X280 pixels), as shown left. This format has the tendency to result in higher click-through rates or CTR.
Why choose this format out of the many you can use?
Basically because the ads will look like normal web links, and your visitors are more likely to click these types of links. They may or may not know they are clicking on your Adsense but as long as there are clicks, then it will all be for your advantage.
You must be careful not to mislead your visitors into clicking your Adsense ads, but with the right keywords and ads displayed you should not have a problem getting visitors to click using this format.
2. Targeting high traffic pages on your website.
If you check on your logs, you will discover that some pages will naturally get more visitors than others. These pages may not necessarily be your home page, it may be that many of your visitors are taking advantage of the free affiliate marketing resources and ebooks that you are offering on your site, for example.
These are the pages on which you want to place your Adsense ads, because with more visitors to a particular page, you will effectively generate more clicks.
3. Create a custom palette for your ads.
Choose a color that will go well with the color scheme used by you website and in particular with the background of your site.
If your site has a white background, try to use white as the color of your ad border and background. The idea to choosing the right colors is to make the Adsense ad look like it is part of the web page.
Your visitors will not click on a link that shouts out ‘ADVERT’, so blending your Adsense ads into your page style will result in more clicks from people visiting your site.
4. Remove Adsense ads from the of bottom pages and put them at the top.
Do not try to hide your Adsense ads. Your Adsense ads need to be in the most prominent position on the page as you can find. When visitors first come to your website, they are automatically drawn to the top left of the page, this is where you want to place your Adsense ads, if possible. You have to put them in the place where people can see them quickly.
Your Adsense ads should be, what is known as ‘above the fold’. This refers to a technique that comes from the newspaper industry. As you know large newspapers are folded in half, top to bottom, and newspaper editors make sure that the most important story is always on placed on the top half; ‘above the fold’, to ensure reads see it first.
In computer terms, ‘above the fold’ means above the point where the visitor has to scroll down to read the bottom of your webpage. As most webpages usually load from the top-left first, this means your AdSense ads should be displayed at the top of you page, so they are seen when the page loads and not after your visitor scrolls.
You will be amazed how the difference between Adsense locations can make when you see your earnings.
5. Writing good quality and relevant content with the right keywords
It is important to remember that Adsense ads are displayed because they fit with the interest of the people viewing them. So focusing on a specific topic should be your primary purpose when writing your content. Do not try to generate more clicks by luring visitors to your website with keywords that are not relevant to your website topic or content.
Content that is filled with the right keywords in line with your website topic will cause the right ads to display on your website and as your traffic is targeted to your website, so too will be the ads. Your visitors have already been drawn to your website because you have something they are interested in, and they are more likely to click on your ads if they are about the same topic.
It is also important to remember that there are many other marketers using Adsense, possibly on the same topic as you are. Therefore it is best to think about creating a good ad that will be somewhat different and unique than the ones already done. Every click through that visitors make is a point for you, so make every click count by making your Adsense something that people will definitely want to click on.
These are just a few of the tips that have worked well for marketers who want to generate hundreds and even thousands of profit from their websites using Adsense. If they have worked for some, maybe they can also work for you too. But you need to try them out and see what results they bring.
If others have done it, there is nothing wrong trying it out for yourself.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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