Search Engine Optimization And Why You Gotta Use It

By Graham Lee

Running a business online is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are attempting to optimize their rankings in search engines and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed websites.

Search Engine Optimization or SEO is a term widely used today by many website owners for their websites.  For the past few years and for many years to come, search engines will be the most widely used internet tool to find information by internet users, to find out which website they need to go to for the product or information they are looking for.

Most people who use search engines will only look at the ten top search results on the first page. Very few will move on to the next few pages if they don’t find what they are looking for on the first page. They will enter a different search term and try again, if they cannot find what they are looking for quickly.

So making it to the first page, more so into the top three is a barometer of a websites success in search engine optimization. Your website will get a much higher ratio of probability in being clicked on when it ranks higher on the first page. The more traffic for your site, the more business you rake in.

But, once you get there it is not enough to sit back and expect to stay there. You have to keep trying to make your ranking even better. As mentioned previously, each new day is a new day for all websites, all trying to make themselves rank higher using search engine optimization. Each new day also brings with it a new influx of new websites, all trying to get to the top of the search engine rankings. Therefore it is imperative that you make your site better and better every day.

So just what exactly is Search Engine Optimization and why do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or at least get your site onto the first page and make your site generate an income.

With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you only get 10-12% of successful sales from your traffic. If you get a hundred hits or more per day, you are already getting a good sales return. If you get only ten to twenty hits per  day, in percentage terms your sales return is the same but you will be seeing many sales. Think about what would happen if you were getting around one thousand hits per day.

This is why you need good search engine optimization that is getting your website in the top rankings and getting more clicks from the search engine results.

So once again, what is Search Engine Optimization? Search engine optimization is utilizing tools and methods on your website to make your site rank high in the results of search engines. Getting your website on the first page, and better yet, in the top half of the first page will ensure that your site will be in front of the searching public and generate their awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.

Search engine optimization requires a lot of work to be fully realized. There are many aspects you may have to change on your site or possibly add to it, to get good search engine optimization. These are many and varied but the main ones are as follows:

Good Keywords

You need to get as much information as you can about the keyword phrases that are popular in regards to your sites niche or theme. Your website domain should include one of your keywords or keyword phrases. This is probably the first place search engines look for relevance to your website topic.

Good Content

You may need to rewrite your sites content, so that you could get the right keyword phrases in your site without making it too commercial. There are certain rules and guidelines to be followed when making your sites content applicable and conducive to search engine optimization. It should be informative and interesting but also light and uncomplicated.

Exchange Links

You will need to collaborate with many other sites to get your website link listed on their websites. This should be a mutual exchange or transfer of links. The more inbound and outbound links from and to your website is one of the components search engines uses to rank sites.

Search Engine Optimization Specialists

If you can afford to spend some money, there are many sites on the internet that can help you in search engine optimization. Sites that help in tracking keyword phrases that you can use on your website. There are also content writers that have lots of experience in making good keyword laden content for your sites that provide good quality.


You can search the internet for more useful information, tips, guidelines and methods for search engine optimization. Read articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.

Act now and see the benefits you can get with search engine optimization. All of these will result in better traffic and more business for your site and company.


About the Author

Graham Lee is CEO of The Income Zone and Respond2Net, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.

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