By Graham Lee
Considered to be as one of the best and easiest ways to earn money online, affiliate marketing is now attracting more people who see affiliate marketing as their future financial saviour. But as more people come into this lucrative market, the competition is obviously getting bigger and bigger. This means that you may need to find some ways to distinguish yourself from the rest of the pack.
In the words of the late Steve Jobs and Apple, you have to ‘Think Different’ if you want to be successful.
This is due to the major factor that so many of your competitors, including you, are promoting the exact same product, using the exact same sales message or website, in the exact same arena and probably on the exact same websites, safelists or traffic exchanges.
So you need to find an edge over your competitors, if you want to increase or better your affiliate product sales. In order to stay in this business and have the chance to outwit and outplay your competitors, there are some fairly simple steps you should consider. In fact, if you want to ensure that you maximise your affiliate sales, you have to make sure that you include these steps in your affiliate marketing toolbox.
The first step, and probably the most important step you should do, is to have your own website.
It is essential for you to have your own website when considering affiliate marketing as your professional career.
Potential customers primarily go to websites they know, in order for them to find and sometimes purchase items they were looking for. For the same reason, it is much easier to remember a certain URL that you may be using and once your potential customer is on your website, you can just point your visitors to the affiliate page within your website.
The second step to remember is to have your own ad.
Most of the time, affiliate marketers publish the same ad provided by the product vendor, two or three times. In this case, you could email the owner of your affiliate program asking them if you could make your own ads. In most instances, provided that you get across the same sales message, you will be free to create your own ads anyway.
Because seeing the same ads over and over again, may make your potential customers just skip the ad all together, creating your own ads means that people will at least spend more time on your ad and therefore will click through to your sales message, which is of course on your own website. Your primary purpose is to attract or encourage people to click and read your ads and be curious enough to click through your website.
The third step is to have some products of your own which are only available through your website.
Once you have your website going, it is important to have some products or services that your customers can’t find with other affiliate’s site. You want your customers to keep coming to your site and the best way to do that is to have something on your site that they can’t find on others.
This is especially useful when as an affiliate marketer you must choose a certain market segment. By having a related product of your own on your website, you can secure a potential leadership or at least a strong challenger role.
Customers who have already purchased, either your own product or have purchased through your affiliate link, are your most valuable asset when it comes to generating even more sales, so you should be doing as much as you can to keep them on your side, or should we really say, site.
As an affiliate marketer, to fully answer any queries of your potential customers, it is best to try and buy the product for yourself. By doing this, you can better sell the product that you are trying to market. You can share your experiences with the product, with your potential customers, and this can make them interested enough to buy the product.
You may also be able to provide a support if necessary or you may provide a confident tutorial or assistance on how to use the product that you are trying to market based on your personal experience. To fully capitalise on this idea, you have to be totally honest about the product that you are trying to market. If you find out that the program you were promoting is a scam, stop promoting it and inform your readers about it. This will help you build credibility with your lists.
We all make mistakes and admitting your mistake will boost your reader’s confidence in you.
Finally, don’t try to market everything you see.
With affiliate marketplaces such as clickbank, it is very easy to become overwhelmed and try to market everything in the clickbank marketplace. That is an extremely bad idea. It’s better to focus on one market and market products that they would want. This is called niche marketing.
Remember it is the customer who decides what to buy and not the vendor or the affiliate marketer. The vendor simply produces products catering to the needs, wants and expectations of the potential customers in their chosen market segment, and the affiliate marketer simply decides, after doing the necessary research, what products to promote for maximum gain.
You should try only promote a certain product, which conforms to the specifications measured through indications of customer-satisfaction, rather than indicators of self-gratification.
Today, different types of business are emerging from all over the world and attempt to reign supreme in their specific market segment. Affiliate marketing is one of them.
Affiliate marketing is definitely here to stay and it can become a great way to earn extra or even a part or full time income. However, it must be remembered that it will not happen overnight. Like everything else in life, you’re going to have to put a lot of hard work into it. It will require commitment and determination to become successful, and as we’ve seen in this article, it will also require you to be different, if you want to dominate your specific niche.
Good luck to you in your new venture.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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