By Graham Lee
Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge then, is to try and outdo other affiliates and think of ways to be able to take a step that puts you ahead of them and their marketing efforts.
There are many tips and techniques being taught to affiliates in order to plan their strategy better, for their program to work effectively and more profitably, so that more earnings will be achieved.
It has long been known that visual aids have a distinct advantage over written words, when it comes to capturing the interest of your prospects. Obviously not everyone is happy to sit and watch a visual presentation but more people would rather do that, than read through pages of sales copy. So what better way to wow your prospects and customers than to record and publish top notch, full motion and streaming screen-captured videos.
A well presented and informative video will have your customers jumping up and down, excitedly in great anticipation to buy your product right there and then.
Producing a video presentation is not at all difficult and one of the best tools around for screen capture presentations is Camtasia. It is a proven fact; giving your customers something they can actually see can explode your online sales instantly. This is Camtasia in action and is why it has become so popular in developing this type of sales message.
So what does Camtasia do?
First of all you do not need to have training and education to be able to know how this system can work for your affiliate program. Anyone can create stunning videos, from multimedia tutorials and step-by-step presentations available online. The process is like having your customers sat next to you and looking at your desktop, as you show them the things they need to see and hear. All this is done using simple step by step actions.
For those who do not know it yet, how does Camtasia work?
- Camtasia can record your desktop activity in a single click. No need to have to save and compile all your files because it is recorded right there and then.
- You can easily convert your videos into web pages. Once converted you can have your customers visiting that certain page. Videos are easier to understand and take in and unlike reading text which is often a trying thing to do on screen, watching a video can be much more informative.
- Upload your pages. Publish them through blogs, RSS feed and podcasts. You may want your Camtasia videos to reach out to more people, so they can be published on networks such as YouTube, where you will find more potential customers in the future. And once you’ve published your videos, they can be visible on many sites and pages owned by other marketers, to advertise yourself and get your message across.
There are other things you can do with your affiliate program using Camtasia. You can…
Create stunning multimedia presentations that are proven to increase sales because all the senses are engaged. This also has the tendency to reduce scepticism among hard-to-please customers. If it is possible to include video testimonials within your video, you can produce a stronger belief in your product.
Reduce refunds and other customer issues by demonstrating visually how to use your product and how to do it properly. Complaints will also be minimized because all the facts and the presentation are there for the customers to just see and hear about. This can also be used to build your email list by offering your customers specific training on your product if they register for training and updates.
Promote affiliate products and services using visual presentations. This is an effective way of redirecting your viewers straight to your affiliate website after they are finished with the video. Make the most of the presentation by putting your site location in the end and make them go there directly if they want more information. Again this can be used to build your email list, if you get your prospects to register to receive more information.
Multiple your online auction bids exponentially when you give your readers a feel of what you have to offer. Based from reports, auctions that includes pictures increases bidding percentage by 400%. Imagine how much higher it will be if it were videos.
Publish valuable information products that you can sell for a much higher price. If you have an ebook or report, you could develop it into a video presentation or an audio file, which people would be happy to pay for. Providing alternative ways for your customers to obtain your information product is sure to increase sales. It will be all worth the extra effort because the price will be reflected in the full colour graphics that you will be using, or because your customers can take it anywhere with them on their smart phone, tablet device or MP3 player.
Minimize miscommunication with your customers. By instantly showing them what they wanted in the first place, you will help them to understand clearly the essence of your affiliate program, your product or service.
These are just some of the things you can do with Camtasia that can be very helpful in your chosen affiliate program. The good thing about multimedia is, nothing much can go wrong. It is there already.
Note that the main purpose of using Camtasia is to boost the income that is generated from your affiliate program and you must produce as professional a presentation as you can. Therefore there are some steps you should take before committing yourself or your product to video.
- Try to focus on the goal that you have set yourself.
- Prepare what you are going to do before producing the final recording.
- Prepare an outline of the steps you want to include and run through them a few times, so that you do not make any mistakes.
- Have everything you are going to need available. For example, if you are going to want to view certain windows during the presentation, have them open on screen already and minimized, so that you can instantly open them when required.
- Produce a script of everything you want to say, so that you are not stumbling around for the right words or ideas.
- Finally be prepared to start again and re-record if you make any mistakes. It is better to spend more time getting your presentation right, than to publish an inferior product. If your prospects see that you are making mistakes they will not have as much confidence in you or your product.
So Camtasia can be a very profitable tool in your affiliate armoury and can be used for a variety of different tasks. By making sure you follow the steps and produce a professional video or audio presentation, you are sure to increase your affiliate earnings and stay one step ahead of your competition.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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