By Graham Lee
Affiliate marketing is one of the most effective and powerful ways of earning an income online. An affiliate program gives everybody the chance to make a profit using the Internet. Since affiliate marketing programs are easy to join and can pay a handsome commission on a regular basis, more and more people are now willing to get involved in this business.
However, like all businesses, there are a good few pitfalls to avoid in the affiliate marketing business. Committing some of the most common mistakes will cost marketers a large portion of the profit they could be making every day.
It is better to avoid these mistakes in the first place rather than regret falling into them later.
So what are these mistakes and how can you avoid them. Well, there are many things you need to avoid with affiliate marketing but in this article we will cover the three main ones.
Mistake number 1: Choosing the wrong affiliate program.
Many people want to earn from affiliate marketing as fast as possible and join the first affiliate program they see. In their rush to be part of one, they tend to choose a program based on what the program markets, whether that product is a good one or not.
In many instances the program markets products it thinks are “hot”. Many new affiliate marketers choose products that are in demand without actually considering if the product is any good. They take the word of the product vendor, who has a vested interest in the product selling well and may have hyped up what the product can actually do. This is not a very wise move obviously.
Instead of jumping on the bandwagon, try to choose a product in which you are truly interested in. For any endeavour to succeed, you should take some time to plan and figure out your actions. Pick a product that appeals to you. Then do some research about that product to see if it really is in demand. Just because everyone is promoting the product does not necessarily mean the product is in demand.
Promoting a product you are more passionate about is easier than promoting one just for the sake of the potential earnings only.
Mistake number 2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiple affiliate programs to try and maximize the earnings you will be getting. You may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.
It is true that you need to diversify or create multiple sources of income, especially online where products and programs come and go quite frequently. Joining multiple affiliate programs is a great way to have multiple sources of income.
However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on any single one. Trying to promote each product as part of a huge portfolio of products, will only result in each receiving a small part of your attention.
The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would.
The best way to get excellent result is by joining just one program that pays a 40-50% commission at least in the first instance. Then give it your best effort by promoting this one single product enthusiastically. Build a list of customers and prospects by promoting a single product first.
As soon as you see that it is making a reasonable profit, then maybe you can now join another affiliate program. Try to find a related product to promote, so that you can promote it to your existing customers from your first product. Your existing customers are more likely to buy from you again and your prospects, those who have not yet purchased from you may be more interested in your second or subsequent products.
The technique is to do it slowly but surely.
There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking bright and it would appear that affiliate marketing will be around for a long time to come.
Mistake number 3: Not buying the product or using the service.
As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that a certain product or service is worth them investing in.
It stands to reason that this is difficult for you to do when you have not tried the product yourself. Thus, you will fail to promote and recommend the product to them convincingly. You will fail to create a desire in your customers for what you are offering and they are unlikely to buy from you.
Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. Once you have done so, then you can offer credible proof and living testament of its advantages and disadvantages. Being able to tell your potential customers about the disadvantages as well as the advantages of a particular product will help to convey the feeling of sincerity and truthfulness in you and this will trigger them to try the product for themselves.
Many affiliate marketers makes these mistakes and are paying dearly for their actions. You should try to do everything you can to avoid making the same mistakes yourself.
Time is the key.
You will almost surely fail if you try to rush into affiliate marketing without undertaking the necessary research and due diligence required.
You must take the time to research the product or affiliate program you are interested in joining, then learn about the product by using it yourself. Concentrate on promoting one product at a time, before moving on to another related product.
Take the time to analyze your marketing strategy and check if you are on the right track. If you find any issues with your chosen product or you are not seeing the sort of results you expect, either change your product or change how you market the product.
If done properly, you will be able to maximize your affiliate marketing efforts and earn higher affiliate commissions and profits.
About the Author
Graham Lee is CEO of The Income Zone, where you will find online ebusiness tools for web entrepreneurs. Graham is also the owner of a number of other websites offering tools and information about internet marketing and working online.
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